Having trouble with the SEO of your advert? Not showing in the search engine results pages? Let Bright help you today with a few of our top tips for best practice. Job Title Have you made sure your title is SEO friendly? If you’re wondering what SEO even means, let us help you decode. ‘Search engine optimisation’ is essentially making sure your [...]
Category Archives: Notes from Bright
In my opinion, having the right people is the greatest asset an employer can have. Research shows that hiring the right people significantly increases the chance of an organisation achieving its set goals and objectives. With the right employees, the output is optimised, and the collaboration within the workplace is colossally improved. In turn, the [...]
The pandemic has, sadly, meant thousands of redundancies, with companies – large and small – unable to trade for large parts of 2020 and now into 2021. For some, the wait has just been too long. For some organisations, even though the recruitment budget may have been severely cut, attracting new staff may still be [...]
There are a lot of methods for you to advertise online. Yet some of them are much more efficient than others. A lot of schools struggle to find the right strategy to market their organisation and get the 'right' audience. So, they are not getting results in the end. So many schools and universities only [...]
Here at Bright we have been pinpointing what a recruitment and marketing agency needs to offer a school to get them to stand out from the crowd and attract a large pool of candidates with which to hire from… Not a bright wig, funny hat and big glasses – NO. At Bright we can achieve [...]
Updated: Feb 17, 2020 It is testament to the age we live in that no matter how loudly you shout, there will be very few people outside of your immediate organisational circles who will hear you. ‘You have the best student experience’, you say? What’s that? Your students are setting the pace for academic brilliance? Fabulous. [...]
Updated: Feb 17, 2020 Why would I use a marketing agency when I can book directly? As an educational marketing agency, we see the same trends time and time again across the board. We have the knowledge of the education market place and can use this to your advantage. We advise you, free of charge, and [...]
Whether candidates come directly to your website specifically looking for an opportunity to start their career, or seek a promotion with you having, or course, heard about your good reputation – or have found you from your advert on an external job board, it’s important to draw them in and keep them interested and to [...]
There are many ways to advertise but here are Bright Advertising’s top 3 which can help to capture your target audience: 1. Outdoor advertising Outdoor advertising comes in many sizes from posters to billboards, adlifts to bus shelters. These are just a few tricks to advertise successfully using 'out of home' (OOH). Pick a specific [...]
NHS data showed that in 2018 one in eight people under the age of 19 in England have had at least one mental health disorder. In recent years there has been a rise in the amount of pressure on young people from social media, expectations, exams and increasing time spent online. This issue is not [...]
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