Category Archives: Notes from Bright

How to improve your job advert SEO

Having trouble with the SEO of your advert? Not showing in the search engine results pages? Let Bright help you today with a few of our top tips for best practice.   Job Title  Have you made sure your title is SEO friendly? If you’re wondering what SEO even means, let us help you decode. ‘Search engine optimisation’ is essentially making sure your [...]

The Perfect Job Advert: The UK Education Sector

In my opinion, having the right people is the greatest asset an employer can have. Research shows that hiring the right people significantly increases the chance of an organisation achieving its set goals and objectives. With the right employees, the output is optimised, and the collaboration within the workplace is colossally improved. In turn, the [...]

Building a school’s reputation in a social age

Updated: Feb 17, 2020 It is testament to the age we live in that no matter how loudly you shout, there will be very few people outside of your immediate organisational circles who will hear you. ‘You have the best student experience’, you say? What’s that? Your students are setting the pace for academic brilliance? Fabulous. [...]

Showcase your school for recruitment

Whether candidates come directly to your website specifically looking for an opportunity to start their career, or seek a promotion with you having, or course, heard about your good reputation – or have found you from your advert on an external job board, it’s important to draw them in and keep them interested and to [...]

3 of the most popular ways to advertise

There are many ways to advertise but here are Bright Advertising’s top 3 which can help to capture your target audience: 1. Outdoor advertising Outdoor advertising comes in many sizes from posters to billboards, adlifts to bus shelters. These are just a few tricks to advertise successfully using 'out of home' (OOH). Pick a specific [...]