Having trouble with the SEO of your advert? Not showing in the search engine results pages? Let Bright help you today with a few of our top tips for best practice.
Have you made sure your title is SEO friendly? If you’re wondering what SEO even means, let us help you decode. ‘Search engine optimisation’ is essentially making sure your advert has the right words in, enough times, in the right order, to appear as high up as possible when people search for your role. No need for all the digital jargon really. This is based on the search engine’s (Google, Bing etc.) internal algorithm, which is notoriously updated every few years to throw a theoretical spanner in the works. Great.
Their role works
Look at what your competitors are doing. Do they call their role ‘Teacher of Maths’ or ‘Mathematics Teacher’ and how many people are searching both terms on Google each month? We can help with how best to advertise and appear in front of the right candidates.
You may have ten pages of well-written copy, but this will be too long for an advert and would be best placed as the Job Description attachment. Attachments won’t count towards your SEO as the search engines can only read content directly on the webpages. Equally, ten bullet points is too limited and not particularly user friendly for your candidates trying to find out all about you. Here is your opportunity to show off the brand and really shine, so utilise key content such as wellbeing, staff culture in the workplace, great transport links, school schemes, development and the wonderful staffroom to inspire people to get involved in applying to work for you. The ordering of your sections here will make a difference, as will how many times and how the job title appears.
If you have images, search engines cannot read these as words, so you need to assist. Having images titled relevantly, for example ‘Maths-Teacher-With-Child’, will help not only your SEO, but enable those who need to use a screen reader the chance to understand what your webpage is outlining.
On your website
Your page is likely to rank higher in the search engine results pages (SERPS) if you have a good website that Google thinks is a quality source of information. This means having a site that has enough copy on each page to make sense, so Google’s little bots can read the content and pop you into the correct categorised boxes. Having a microsite can help as you can include in-depth content about your key features. For instance, if your workplace is hot on looking after the mental wellbeing of your staff and you talk about this within the microsite or webpages, you are more likely to appear at the top of search engine results if a potential candidate searches ‘best wellbeing employer in Hertfordshire’.
It all makes total sense, but often time is of the essence, so contact us at Bright today to ask how we can save your organisation time and money.