The secret to successful marketing is a mix of strong, eye-catching design, persuasive and compelling words and an empathy with your audience.
Bright Advertising will help you achieve successful advertising results every time.
Boost your brand identity and don’t let potential customers pass you by with our outstanding Package Design service. We work together to merge our creative visions to come up with something really spectacular.
STRATEGY AND BUDGETING
Bright Advertising provides you with the best marketing strategy for your school, helping ease your workload and engage with your target audience. We offer media planning for specific events such as Open Days and yearlong advertising campaigns based on your academic year budget to help raise brand awareness and ensure high attendance across all events. Working to a set budget, we produce a bespoke media plan to target your audience across a variety of media channels.
Reaching your demographic with the right messaging for your brand
Bright will work with you to specify your target audience and investigate the best publications to advertise your brand. Our aim is to reduce your workload as we are in regular contact with the media and can coordinate and monitor deadlines for artwork and, often, free accompanying editorial we have negotiated on your behalf. We proof-read all copy supplied as a standard to ensure your organisations brand image is well upheld.
Securing the best possible prices for you
As media buyers, our well-established relationship with the media allows us to secure prime positions and negotiate the best possible prices in publications, always saving our valuable clients’ money on ‘direct’ prices. We also pass on any late space offers we receive for your consideration from contingency budget, should you like to work in this way.
MARKETING FOR EDUCATION
A multi-channel approach – always to your budget
Working with all media channels on a daily basis, Bright Advertising strongly advocates a multi-channel approach when advertising your organisation. By having this tailored advertising strategy across the different media available to you, we can make the best use of your budget whilst covering the whole catchment area.
For example: the complicated world of outdoor advertising!
Bright Advertising can organise entire outdoor advertising campaigns on your behalf, to catchment and budget, enabling the targeting of specific locations where prospective parents live or shop, along with commuter rich locations, tapping into the ABC1 parent market.
Media channels typically utilised by our current clients:
National press and associated education supplements
Local press and associated education supplements
National magazines eg. Tatler and School House
Local magazines eg. Primary Times, Families, local magazines distributed to only your area
Digital advertising eg. social media campaigns, digital display, PPC
Out of home/outdoor advertising (‘OOH’) eg. bus sides and shelters, billboards, train and tube stations, shopping centres, gyms
Direct Mail campaigns – these can be bespoke solo flyers - hand delivered through doors, or enveloped items sent with the Royal Mail
FULL SERVICE MARKETING AGENCY FOR EDUCATION
Bright Advertising is a full service agency.
We also offer creative services
Creative artwork and design are services can also be provided by Bright Advertising. This ranges from designing new brand guidelines to producing specifically sized adverts for print, digital and OOH media. We also handle large scale marketing projects such as the designing of a new prospectus; during which we will manage the process from start to finish when the final, high-quality product is signed off by your organisation. Copywriting and wordsmithing for projects can be arranged ad hoc and as standard we proof-read all copy submitted to publications.
...all the way through to production and delivery logistics
Bright Advertising can arrange any printing required for your school. Our trusted suppliers produce high quality material to be used across the academic year for your important campaigns. By liaising regularly with our suppliers, we ensure projects always arrive on time and to budget. Past printing projects include roadside banners, prospectuses, leaflets and handbooks. This is not an exhaustive list and we can apply brand strategy to all creative projects, ensuring a high level of standardisation across your communications and marketing collateral.
Essentially, we save you time as well as money in creating a successful brand to really showcase your organisation.