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Top 10 Methods to Market your School

Updated: May 6

There are a lot of methods for you to advertise online. Yet some of them are much more efficient than others.


A lot of schools struggle to find the right strategy to market their organisation and  get the 'right' audience. So, they are not getting results in the end.


So many schools and universities only rely on traditional print media advertising. Some are now branching out to include direct mail campaigns and out of home advertising. There is a plethora of opportunity out there, to connect with your target audience and potentially provide your company additional benefits. Bright Advertising is able to advise you on which are the most appropriate channels for your goals. 


And you might be asking yourself... why change?


With the huge growth ofsocial media and the whole world of... the Internet, things have changed a lot, and so has the way marketing works.

In this article, you will find 10 top tips  to make a successful marketing campaign for your school.

1. Get A Website and Keep it Up-to-date


There is nothing better than having an up to date online presence. New applicants will always look for more references on Google, and if you are not there then you are not a viable option. Keeping your website updated ensures you create a purposeful tool and resource for your community following. This will in turn aid your engagement rates on social media, and lead generation coming through to your admissions or recruitment team. 


2. Paid Traffic


You might struggle to get visitors at the beginning, that's why you may want to consider using paid advertising, Google Ads might be the best option if you are looking for quick results and visitors.


3. Optimise Your Website With SEO


In the long term, you should consider adding more content to your website to make it more SEO optimised. SEO stands for Search Engine Optimisation and focuses on making your content rank higher in search results. 

4. Embrace Social Media


People love to see that you have a community where they can connect. Communication is a key when it comes to schools. It might be worth considering writing posts or sharing relevant content. 


5. Email Marketing


Directly messaging potential job applicants is a brilliant method for recruiting. By accurately targeting those most relevant to the job you increase the chance of filling your job post. 


6. Launch A Forum


Students love to feel connected with other students and teachers. This is a nice way to increase engagement.


7. Start A Blog


If you want to gain organic searches in Google in the long term, then you may want to consider starting your own blog.


8. Improve Your Online Reputation


Encourage people to post testimonials about your school. This method will improve your 'reputation' and make future applicants/parents feel more excited about your school.


9. Build A Mobile Application


This is a brand new trend that some high-tech Universities started to implement. A Mobile App is a trendy-thing that students love to use to keep themselves engaged.


10. Start A YouTube Channel


Show everybody how brilliant your education is. Start showing social proof and how you can contribute to education. This is a classic method to build a bigger community.


In Conclusion


If you want to take your education marketing and advertising to the next level, then you need to consider a range of methods to  attract new applicants and parents.


There is nothing better than diversity and being open to new trends.


Please get in touch to discuss how we can support you with recruitment advertising or the marketing of your organisation. 


Want to make your School the Employer of Choice?


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We are a specialist education branding, advertising and marketing agency based in Hertfordshire. Our services include: media buying, recruitment advertising, education marketing, brand strategy and print management for education.

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