Get in touch

Church End 

Barley

Royston

SG8 8JW

01763 849977

Let's connect

  • Facebook
  • Twitter
  • LinkedIn Social Icon
Treloar Logo - Background (Large).jpg
About us

We are a specialist education branding, advertising and marketing agency based in Hertfordshire. Our services include: media buying, recruitment advertising, education marketing, brand strategy and print management for education.

©2019 by Bright Advertising Limited.

GDPR DATA PRIVACY NOTICE FOR WWW.BRIGHTADVERTISING.CO.UK 

 

This is the privacy notice of Bright Advertising Limited. 

 

We respect your privacy and are determined to protect your personal data. The purpose of this privacy notice is to inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from). We’ll also tell you about your privacy rights and how the data protection law protects you. 

This privacy notice is provided in a layered format so you can click through to the specific areas set out below.  

1. WHO WE ARE AND IMPORTANT INFORMATION  

2. THE PERSONAL DATA WE COLLECT ABOUT YOU  

3. HOW WE COLLECT YOUR PERSONAL DATA  

4. HOW WE USE YOUR PERSONAL DATA  

5. WHO WE SHARE YOUR PERSONAL DATA WITH  

6. INTERNATIONAL TRANSFERS  

7. DATA SECURITY  

8. DATA RETENTION  

9. YOUR LEGAL RIGHTS 

10. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES  

11. QUERIES, REQUESTS OR CONCERNS  

 

1. WHO WE ARE AND IMPORTANT INFORMATION  

What is the purpose of this privacy notice? 

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, contact us about advertising and marketing services or take part in a competition.  

This website is not intended for children and we do not knowingly collect data relating to children. 

You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them. 

 

Data controller(s) 

Bright Advertising Limited is the controller and responsible for your personal data (collectively referred to as Bright Advertising Limited, Bright Advertising, "we", "us" or "our" in this privacy notice).  

Our contact details are: 

Bright Advertising Limited, Church End, Barley , Hertfordshire, SG8 8JW 

office@brightadvertising.co.uk / 01763 849977 

Our Data Protection Representative is James Digby james.digby@brightadvertising.co.uk  

Our Company number is 04123975 and our ICO number is A8507867. Bright Advertising Limited is the controller and responsible for this website. 

Third-party links outside of our control 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.  

When you leave our website, we encourage you to read the privacy notice of every website you visit. 

2. THE PERSONAL DATA WE COLLECT ABOUT YOU 

Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

Technical Data includes information collected by Google Analytics. When you are visiting our website, we collect information relating to which pages you are viewing and for how long, your browsing location (IP Address) and language and the device type that you are browsing our website with. 

Profile Data includes demographic information such as your age, gender and interests, preferences and feedback, most of which is acquired through Google Analytics. 

Usage data includes information about how you use our website, products and services.  

We will store reports on aspects of technical data, examining your journey through our website and how this may or may not link to purchases.  

Marketing and Communications Data includes your preferences in receiving marketing from us, whether you have unsubscribed and your communication preferences.  

  • Identity Data includes first name, last name, title and job title.  

  • Contact Data includes billing and delivery address, email addresses and telephone numbers.   

  • We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data and personal data which will be used in accordance with this privacy notice.   

  • We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. 

If you fail to provide personal data  

Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time. 

3. HOW WE COLLECT YOUR PERSONAL DATA  

We use different methods to collect data from and about you including through:  

  • Directly. You may give us your identity and contact data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: 

  • Apply for our products or services; 

  • Subscribe to our newsletter or white papers/publications; 

  • Request marketing to be sent to you. 

  • Indirectly. By visiting our website and accepting our Privacy Policy, your information will be gathered by a cookie, from Automated Technologies placed by Google Analytics. We may also collect work contact details where available in the public domain.  

4. HOW WE USE YOUR PERSONAL DATA 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

  • Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. For example, Bright Advertising gathering media information to be able to send you a quote for an advertisement might involve us divulging a School Name to the relevant media in question, in order to provide an accurate price.  

 

  • Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting our Data Representative; james.digby@brightadvertising.co.uk  

 

  • Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. 

 

  • Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting our Data Representative, james.digby@brightadvertising.co.uk or on 01763 849977. 

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA 

We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.  

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at office@brightadvertising.co.uk, 01763 849977 or our Data Representative at james.digby@brightadvertising.co.uk if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.  

 

Purpose/Activity 

Type of data 

Lawful basis for processing including basis of legitimate interest 

 

To register you as a new client 

(a) Identity 

(b) Contact 

Performance of a contract with you 

 

To manage our relationship with you which will include:  

  1. Notifying you about changes to our terms of privacy policy 

  1. Asking you to leave a review or take a survey 

(a) Identity 

(b) Contact 

(c) Marketing 

 

  1. Performance of a contract with you  

  1. Necessary to comply with a legal obligation  

  1. Necessary for our legitimate interests (updated records and to see how our clients use our services.) 

 

To process and deliver your order, including:  

  1. Managing payments, fees and charges 

  1. Collect and recover money owed to us 

(a) Identity 

(b) Contact 

(c) Financial 

(d) Transactional 

 

  1. Performance of a contract with you  

  1. Necessary to comply with a legal obligation  

  1. Necessary for our legitimate interests (updated records and to see how our clients use our services.) 

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity 

(b) Contact 

(c) Technical 

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) 

(b) Necessary to comply with a legal obligation 

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you 

(a) Identity 

(b) Contact 

(c) Profile 

(d) Usage 

(e) Marketing and Communications 

(f) Technical 

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) 

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences 

(a) Technical 

(b) Usage 

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) 

To make suggestions and recommendations to you about goods or services that may be of interest to you 

(a) Identity 

(b) Contact 

(c) Technical 

(d) Usage 

(e) Profile 

Necessary for our legitimate interests (to develop our products/services and grow our business) 

 

Marketing  

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.  

We have established the following personal data control mechanisms:  

Promotional offers from us 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. 

You will receive additional marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing. 

Third-party marketing 

We will get your express opt-in consent before we share your personal data with any company outside of Bright Advertising Limited for marketing purposes.  

Opting out 

You can ask us or third parties to stop sending you marketing messages at any time by contacting office@brightadvertising.co.uk

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product or service purchase or other transaction. 

Cookies 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.  

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact our Data Representative, James Digby, at james.digby@brightadvertising.co.uk.   

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 

5. WHO WE SHARE YOUR PERSONAL DATA WITH 

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above. 

  • External Third Parties Service  

  • Providers acting as processors based in the United Kingdom who provide IT Support.  

  • Professional advisers acting as processes including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services. 

  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controller based in the United Kingdom who require reporting of processing activities in certain circumstances. 

  • Salesforce acting as a processor based in the United Kingdom and EU who provide our Customer Relationship Management system.  

Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

6. INTERNATIONAL TRANSFERS 

We do not transfer your personal data outside the European Economic Area (EEA). 

7. DATA SECURITY 

We have put in place appropriate security measures including password protecting our computer systems to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

8. DATA RETENTION 

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

By law we have to keep basic information about our customers including contact, identity, financial and transaction data for 6 years after they cease being customers for tax purposes.  

In some circumstances you can ask us to delete your data: see Your legal rights below for further information. 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

9. YOUR LEGAL RIGHTS 

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:  

  • The right to request a copy of the personal data which we hold about you; 

  • The right to request that we correct any personal data if it is found to be inaccurate or out of date; 

  • The right to request your personal data is erased where it is no longer necessary to retain such data; 

  • The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;  

  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);  

  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing; 

  • The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).  

If you wish to exercise any of the rights set out above, please contact our Data Representative, James Digby, james.digby@brightadvertising.co.uk.  

No fee required – with some exceptions 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. 

What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

Time limit to respond 

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

 

10. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES 

This version was last updated on 25th November 2019 and historic versions can be obtained by contacting us on office@brightadvertising.co.uk.  

From 25th May 2018 there were changes to data protection laws and we can now respond to requests such as the transfer of your personal data.  

Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.  

11. QUERIES, REQUESTS OR CONCERNS 

To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact our Data Representative, James Digby, james.digby@brightadvertising.co.uk.   

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK. 

Markel Law owns the copyright in this document. You must not use this document in any way that infringes the intellectual property rights in it. You may download and print this document which you may then use, copy or reproduce for your own internal non-profit making purposes. However, under no circumstances are you permitted to use, copy or reproduce this document with a view to profit or gain.  In addition, you must not sell or distribute this document to third parties who are not members of your organisation, whether for monetary payment or otherwise. 

This document is intended to serve as general guidance only and does not constitute legal advice. The application and impact of laws can vary widely based on the specific facts involved. This document should not be used as a substitute for consultation with professional legal or other competent advisers. Before making any decision or taking any action, you should consult a Markel Law professional. 

 

In no circumstances will Markel Law LLP, or any company within the Markel Group be liable for any decision made or action taken in reliance on the information contained within this document or for any consequential, special or similar damages, even if advised of the possibility of such damages.