What kind of content does Bright create?

When writing copy, Bright’s focus is not only on it being compelling, engaging and exciting but it also has to motivate prospective employees to take action. Job adverts that get thousands of views, but no applicants, are in no way successful in our eyes. With over 20 years’ experience in recruitment writing we have a deep understanding of what is appropriate to the role, engaging to the applicant and performs well in search results. These core elements ensure that recruitment adverts, career pages and content all contribute to attracting the best candidates.

What kind of content does Bright create?

When writing copy, Bright’s focus is not only on it being compelling, engaging and exciting but it also has to your motivate prospective employees to action. Job adverts that get thousands of views, but no applicants, are in no way successful in our eyes. With over 20 years’ experience in recruitment writing we have a deep understanding of what is appropriate to the role, engaging to the applicant and performs well in search results. These core elements ensure that recruitment adverts, career pages and content all contribute to attracting the best candidates.

laptop, office, hand

The Bright copywriting process

For Bright, the end goal is always to see our client recruit their ideal candidate for their job vacancy. Clear and well written copy can help potential applicants to rule themselves in, or out, of the recruitment process, saving everyone’s time on unsuitable applications. To create this, Bright will familiarise itself with your target candidate profiles so that we can write content with their qualities in mind. We combine recruitment requirements with a balance of employer story so that our content is not only accurate but also attractive.

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We offer 100% bespoke solutions so why not come and talk to us about your requirements.
01763 849977