There are two options with Facebook for positing paid for recruitment adverts.
Firstly, a “boosted” Facebook recruitment job advert. This is the more basic advertising on Facebook. Organisations pay to widen the reach of the selected post published on their timeline meaning that the advert doesn't just go out to their followers.
To “boost” the Facebook recruitment job advert post, simply click the Boost Post button below the post. To do this the organisation needs to create a Facebook Ads Manager account. This enables the organisation to pay for the boosting of the role.
The second type of Facebook recruitment job adverts would be to use the “targeting” option. The targeting option lets you select location, age, education, interests and a range of other criteria.
Job analysis is particularly important for this option because it is essential that the recruiter fully understands what type of candidate they are looking to target with their advert. Most organisations use location and keywords to recruit with this option but to use it well it is important to consider exactly the type of people you want to apply for your job post. This process is also done through the Facebook Ads Manager account
These types of paid for Facebook adverts also come with a relevance score. The higher the relevance score the more cost effective the advert has been. The relevance score shows you the attention the advert has had using statistics such as likes, shares and clicks. This provides you will useful information to assess your return on investment.
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